A new facelift for the Adelaide Festival Theatre changed the way patrons have been accessing this iconic venue since 1973.

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Our wayfinding signage design reveres the site’s heritage and, more importantly, makes sure everyone gets to their seats in time to enjoy the show.

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As part of delivering the project, we designed a new suite of wayfinding icons to include on signage, promoting inclusivity and access to the arts for all. 

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