When customers pick up a Beerenberg product they are warmly invited into the Beerenberg family through stories of jam from Grandma’s Pan or Anthony’s golfing prowess.

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The days of conducting business meetings around the family dining table may be gone, but it’s this sort of family character that is intrinsic to the Beerenberg brand, and the wayfinding signage and environmental graphics across the site presented an opportunity for the character and family story to live on through the new facilities’ wayfinding signage and environmental graphics. 

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External wayfinding signage reflects the site’s historic farm setting through lasercut rusted steel. Internally, interpretive signage tells the Beerenberg family story and environmental graphics reinforce the brand throughout the workplace. 

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